Our Story | Kwakzalver Sports

OUR STORY

At Kwakzalver we believe that victory begins at the moment you want to give up.

You know that moment. Your legs are burning. Your grip is slipping. Your breath catches. And then that little voice whispers: just stop. But almost stopping is not the same as stopping.

It is precisely there, at the tipping point between giving up and continuing, that Kwakzalver is there.

FROM FRUSTRATION TO FOCUS

Kwakzalver didn't start out as a brand, but as a solution. In a CrossFit box, the dust from magnesium blocks was everywhere, except on your hands. That's why we developed a liquid version that works deceptively well: Magnesium Grip Gel.

Today, we don't just help athletes with grip, but with everything that stands between you and an extra rep, step or kilometre. Whether that's chafing, muscle cramps or grazes.

We do that with our care products, our community Klub Kwakzalver and a healthy dose of motivation via our socials and events.

Our vision: taking care of your one more moment.

FROM FRUSTRATION TO FOCUS

WHO WE ARE

Kwakzalver was founded by athletes, and to be precise: skaters. Luc is the Dutch marathon skating champion. Paul was in the Dutch skating team.

We know how it feels to almost give up and still keep going. To squeeze out that last rep. To shave off those few seconds from your PR. To grab that one more kilometre. We are not a multinational with a brand story from a conference room. We are Dutch athletes and makers.

Are you curious about our one more stories and those of others?

Our products are developed, tested and produced in The Netherlands. They are designed to do their job at exactly the right moment. During your warm-up, at the moment of performance and during recovery.